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Coming out on top during another summer of sport

Posted by on July 19, 2018
Internet of Things concept. Business icons. Hand holding a smartphone, revealing a net of wireless controlled devices. Business Control by smartphone. Vector flat illustration.

With the FIFA World Cup, Wimbledon, international cricket and a packed gold calendar, 2018 has well and truly experienced a super summer of sport.

As the way we consume content has changed, such events have become more global than ever. For example, the 2014 World Cup in Brazil reached a massive 3.2 billion viewers, with one billion alone tuning in to watch the final between Argentina and Germany. Of those 3.2 billion, approximately 280 million people watched matches online or on a mobile device, highlighting how more and more fans are embracing new technologies to access sports content.

This trend, combined with the growing role real-time data analysis is playing in improving performance (along with improving the fan experience) has the potential to present capacity issues and impact data centre performance.

Firstly, with such events garnering the interest of billions of people around the world, businesses and data centre operators have to be prepared for a significant increase in internet traffic. The combination of more devices, faster internet speeds and more people set to stream the games online than ever before has the potential to overwhelm data centres if these additional hosting capacity requirements aren’t met.

Mobile devices specifically are likely to play a growing role in how this year’s sporting spectacles are watched, which is why there needs to be resilient and scalable infrastructure in place to handle it effectively.

Then there are the stadiums themselves. With tens of thousands of people packed into one building, steady and reliable operations in data centres will be needed for surveillance and data transmission equipment. Extra support will also be required to cater for the amount of data likely to be sent by fans as they watch the games, especially when the biggest nations and players are involved.

Finally, sports teams themselves are collecting more data on their players than ever before. From cameras to global positioning system and accelerometers, data is being used to analyse performance in real-time, putting pressure on the security, servers, storage and network of any organisation.

For sports teams, infrastructure providers and businesses, getting their data centre strategy right is essential during these summer months when the sporting world takes centre stage. Those that don’t will likely find themselves suffering bandwidth issues and having to deal with some unhappy fans.