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Will augmented reality (AR) have a positive impact on your business?

Posted by on April 7, 2017

In 2016, consumer AR saw a massive expansion.

In 2016, consumer AR saw a massive expansion. Pokémon Go brought it to the masses and before the year was out, Google launched project Tango to bring AR to Lenovo mobile devices. As with most technology expansions, the business environment will follow, but will this expansion put strain on business technology.

With any new innovation, companies need to evaluate the necessity of implementing a new technology initiative and see whether there is a business need to adopt it. It will also help assess whether the technology already in place can cope with a new resource within the system. From software to data storage – everything will need to be evaluated before new technology can be introduced. For example, over the past five years the number of connected devices globally has more than doubled, from 8.7 billion to 23 billion. Mobility and IoT are now dominating the business world and this is being matched by the investment in connected devices.

Once you have reviewed your business technology, you then need to see if there is actually a need to use AR. Which departments within the business would need AR? Would it be beneficial? Is there a need to develop AR?

For instance, if you look at the retail sector and imagine you’re shopping for a new bed – you take the dimensions of the room, go online to a furniture retailer and choose the various colour, size and fabric options. Then, you complete your purchase. But it isn’t until after delivery that you find out if the particular item looks good and fits with the rest of the room. With AR, you can visualise the product before buying it – saving money, hassle, time and effort.

IDC estimates the virtual and augmented reality markets will explode from $5.2 billion in 2015 to $162 billion in 2020, but to capitalise on this, businesses must see how AR can add positive value to the company. If successful, it will help a business become more agile, by having iterations before completing a project. It will visualise a concept before implementation, completely transforming the development phase for businesses.

As with any new technology innovation, AR has the potential to add strain and additional resources to a business’s technology infrastructure. No matter what the positive or negative impact of AR, all the data created from the technology will still need to be stored somewhere. This is why businesses must work alongside their datacentre providers to ensure it is able to cope with the increased storage requirement.

The possibilities are limitless with such technology, but having a solid implementation strategy is crucial for the success of AR in a business. Pinpoint how it can positively impact your company and the role it plays solving problems that were previously exhausting resource and time. It’s imperative that you find out how you can store the data from AR, how you will manage it and how you will analyse the information collated. This includes ensuring the data is stored securely and will encourage businesses to only store and analyse the most useful data. Once you discover the need for AR, it has the potential to open up doors for the business to keep up with consumer demand, by adopting technology which offers bespoke opportunities for the whole company.

Written by John Hall @InfinitySDC

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